Content Writing Services
Howdy, my name’s Dave! You’ve found my content writing services. Hopefully, you’re here intentionally and you’re looking for support with your content.
Content is the backbone of the internet and content writing is one of the most fundamental types of content across the web. Quality content can be the difference in outranking your competitors in the search results and in your customers choosing you over another brand. It’s where a freelance content writer (like me) can help.
The big question here is, what content writing services do you need?
Content Writing Services
There’s a lot more to content than just writing (although, that’s one of the things I enjoy the most – it’s why I write books, too). From audits to strategies to optimisations, I can help you improve your content in a number of ways.
Content Writing
The bread and butter of digital content. From landing page content to blogs and everything in between, I create high-quality written content that brings measurable improvements.
Case Studies
The proof is in the pudding…well, it’s in the case studies, actually. What better way is there to show how valuable your business is to clients than to showcase how you’ve helped others?
On-page SEO
You can have the best content in the world, but if it’s not optimised for search (traditional and AI) and no one finds it, your content will never reach it’s full potential. I’ll help you change that.
Content Strategy
Content is great but without a strategy you’re essentially throwing ideas out there and seeing what sticks. A content strategy provides focus for you and creates a narrative for your audience.
Content Audits
You have content but it’s not delivering the results you want. By digging into the data we’ll find out what the lessons are to learn and what improvements we should make.
Website Creation
Your own website gives you control of your future. You control the story and how best to connect with your audience. I’ll help you build a simple, effective website and add content.
Why Do You Need A Good Content Writer?
Content writers are sometimes seen as a luxury and placed at the bottom of the priority list. Not surprisingly, I dispute this. Quality content:
- Improves brand authority
- Impacts how your brand performs in search results
- Helps customers sign up to or buy what you’re offering.
Every business wants the above. If your content isn’t performing, you’re making life harder for yourself. It’s that simple.
Content can make a tangible difference to any business; simply, it impacts your sales and profits. Content writers know this and ensure your content is working to bring you the results you need. High-quality content writers go further, understanding how content works in all aspects of your business, utilising every factor to make it a success.
One of my most commonly used phrases is, “there’s no point in having the world’s best content if no one finds it, and there’s no point having content that doesn’t add value to your audience“, and I will never stop saying it.
Every piece of content should have a purpose along with goals that we can measure. Content that doesn’t perform can be improved but only if we know what it should do, whether a product page, service page, or a blog post. To do that, factors such as SEO best practises, where content sits in the funnel, and even how it’s displayed and presented must be considered.
My range of content writing services allow you to pick exactly what you need, adding expertise and resource to your team so you can focus on other tasks without losing out to your competitors.
And you can be sure of one thing; I don’t used generative AI when creating content.
How AI is Changing Content
Content has to be discoverable to be useful, but traditional search (such as Google, Bing, etc) isn’t the only consideration anymore. AI search engines, such as ChatGPT, are changing the way users find and consume content, often resulting in websites seeing a drop in traffic.
That’s a problem, I know.
As it stands, it’s not a problem that’s going to go away. That means we have to adapt. You might ask why you need content writing services if it won’t bring traffic, but, if anything, it’s more important than ever.
AI search engines crawl your websites just like Google, seeking the most relevant and useful content related to the query users type. This presents an opportunity for brand awareness and recognition by creating valuable content AI search engines will use. It’s harder to measure but if someone remembers you’re brand, you’re already a step ahead of the competition.
Good SEO tactics and strategies are still relevant. Our approach to content needs to change to suit the needs of AI search as well as traditional search, but the foundations are the same; valuable, helpful content aligned to what users want.
My warning is around buzzwords such as AIO and GEO. Anyone selling these services don’t understand that they use the same strategies as SEO (when done correctly) or they’re trying to mislead you into buying something you don’t need.
Don’t fall for it.
Freelance Content Writer FAQs
My prices vary depending on the scope of the work, the industry, and other factors. I treat each project individually to make sure you get what you need rather than using a cookie cutter approach. That means I can give you exactly what you need without charging for extras you won’t benefit from.
Delivery dates and deadlines are established before work begins. I balance my workload to ensure quality with every delivery, and that means some tasks take longer. Where work is required quickly, I do my best to meet that date but if I feel it’s not possible you’ll know before anything begins. A project or task can be turned around in a couple of days if necessary, but this might compromise on quality – which I don’t recommend.
While I have experience with image, audio, and video content, I don’t specialise in them and I generally don’t offer those types of content. I can advise and help with briefs for other types of content, but at this time I only offer written content.
I divided my services to easily explain what they are and help people who already know what they want make quicker decisions (time is precious, after all), but I’m more than happy to help with different parts of the content ecosystem. That might be in the form of a longer project starting with an audit followed by a strategy and then finishing up with SEO optimisations, for example, but you might just need a writer to bring your plan to life. Both scenarios are fine by me.
I don’t use AI to produce any content.
I don’t believe generative AI is good enough to deliver the results you need, and every test I’ve conducted has given me data to say this confidently. While some tests have seen an increase in organic traffic using generative AI, conversions (sales, sign ups, leads, etc) dropped significantly. Considering that’s where you make money, it doesn’t make sense to use generative AI at this time.
AI can be using for some research and process-related tasks, but this is done on a case-by-case basis. Once again, no content is produced using AI.
On a personal note, I don’t believe using generative AI in is ethical, either, so unless things change, I rely on my own skill and experience.
Why Choose Me as Your Freelance Content Writer?
Okay, this is the section about me. Feel free to skip on by, I won’t take it personally.
Anyway. I’m Dave, an author and freelance content writer living in Manchester, UK.
I’ve been writing since my teenage years and after university I entered content marketing. That was 2013, so more than a decade in this field. Content writing alone isn’t enough, though. Through my time working in digital agencies, in-house roles, and on freelance projects, I’ve learned:
- How to utilise SEO to improve organic traffic
- To adapt to changing user habits and content consumption
- Align strategies with social and PR efforts
- What content needs for AI search engines to discover and use it
- To adapt to audiences and their expectations in different sectors and locations
- And more.
Safe to say, I’ve learned a lot and I’ve spent years applying that to the content I write. Now I offer that experience and expertise to you.
Away from this, I write stories and love to travel. I spent three years in Australia and Aoteroa New Zealand (the Middle Earth fanboy in me had so much fun), and I’ve visited plenty of other places – with more on the bucket list. I’m also a bit of a thrill-seeker. Case in point, I plucked up the courage to go skydiving even though I’m terrified of heights like that.
All those experiences, with more to come, have helped me sharpen my skills. Wherever you’re based, and whatever sector you work in, I can help.
What else could you want from a writer?
What People Say About My Content Writing Services
I could wax lyrical all day – and believe me, I would. Writing is my jam, after all.
But, you’ll probably find it more useful to hear from some of the people I’ve provided content writing services to in the past:
Let's Chat
The best way to know if I can help with my content writing services is to have a chat and find out more about you and your needs. We'll figure out if we're a good match and get all the admin out of the way.
Get in touch and we'll set something up either over email, phone, or video. Nothing stressful. Just a way to find out what you need and if I can help.