Content Writing
I’ve honed my content writing skills for well over a decade, writing for B2C and B2B clients in the UK, The US, Europe, Australia, and New Zealand across a range of sectors and industries. From landing pages to blogs to product descriptions, and more, I write for your audience in your tone, following style guides and brand guidelines to keep your voice consistent.
My focus is on content that performs, encouraging users through the marketing funnel to make the decisions you want. That might be buying a product, signing up to a service, joining a mailing list, and more. I do this with well-researched, accurate, and useful content that’s optimised for traditional and AI search.
The Value of Content Writing
Content Writing is at the core of any digital platform. The written word plays a huge part in how people consume content and in how traditional and AI search engines finds, ranks and orders content – which is why SEO shouldn’t be an afterthought.
Whether your goal is to sell products, boost brand authority, or something else, your content should do a lot of the heavy lifting for you. Understanding your goals allows me to craft compelling content that performs well in search results and in the actions your audience takes.
Content is always changing. How we consume content is evolving. What worked even last year might not now. Content writing is a constant challenge, but get it right and it becomes invaluable.
Types of Content Available
Written content can take many forms. You may know exactly what you want, and that’s great, but if you’re not sure exactly what suits you best, here are some examples of what I can help you with:
- Website landing pages
- Product service pages
- Blogs
- Guides
- Reports
- Brand content
- Written social content.
Other Services I Offer
My Content Writing Process
Intro and Scope
We’ll schedule a call to get to know each other before discussing your needs. This is the time to ask all the questions we have, such as ways of working, processes, and all the admin topics.
Project Outline
Once I have a clear idea of what you need, I’ll send a document with the project outline. This includes everything we discussed, timeframes and deadlines, deliverables, and the cost.
Create the Content
I’ll research, write, and edit your content before sending it over for you to review, following any brand guidelines and style guides. This includes page titles and meta descriptions for each piece.
Feedback and Edits
You can review the content I send and make any notes or required edits in the document. I’ll keep a note of any edits to ensure they’re addressed in future pieces of content.
Implement Edits
I’ll implement the edits you request. Especially early on in our working relationship, it’s not uncommon for content to go through multiple editing rounds, but this should decrease over time.
Sign-Off
Written confirmation to state you’re happy with the content marks the conclusion of that piece. Once signed-off, the content is yours to use and can be published at any time.
Content Writing Deliverables
Here’s what to expect when you choose me for content writing:
- A document outlining what the project involves
- Clear timeframes and deadlines
- A draft for you to feed back on
- A final version that’s ready for you to publish
- Page titles and Meta Descriptions for each piece of content.
Content Writing FAQs
Content writing is the creation of written content used on a variety of mediums, such as text on a website, blogs, product information, marketing collateral, and more. Content writers may specialise in a type of content or on a specific topic, or both, but they can also be flexible and work across a range of content types and topics. Written content can be used to inform, educate, entertain, and persuade readers depending on the goals of the individual piece.
The cost of content writing depends on the type of content you want, but the industry you operate in can also impact the price. Once I have a clear idea of what you need and what I need to do to deliver your content, I’ll give you a price to consider.
That ultimately depends on the content you want. Some pieces can be turned around quite quickly, if time and resources allow. When discussing your needs, we’ll outline the expected timelines and delivery dates so everything is clear from the beginning of a project.
I don’t use generative AI to produce any content.
While AI tools have their uses, experience has taught me that engagement drops with content produced with generative AI. Using AI to create early drafts that I can edit also slows down my processes, so it’s not a tool I utilise in content writing.
I don’t put a hard limit on the number of editing rounds for any piece of content. More edits might be necessary on the first pieces as we get to know each other but this should drop over time. If there’s a constant back and forth on something, then we can discuss the situation and decide the best way forward.
Get in Touch
Interested in working with me to help with your content writing? Simply fill in the form below with details of what of what you need and we’ll schedule a call to go through everything in more detail.